For solo operators whose outputs are real but whose visibility hasn’t caught up — to the people, or the AI systems, that would hire them. Run by me directly, in your voice, on your domain.
Book a discovery call
For most of the last decade, solo operators got found through one of three channels: search (you ranked for your topic), referrals (someone in your network sent you), or platforms (LinkedIn or another surface put you in front of its audience). All three still work. But all three are now being reshaped by a fourth channel that barely existed three years ago: AI systems doing the first round of screening.
When someone needs an advisor, a builder, a consultant — increasingly, they don’t open a browser first. They ask ChatGPT, or Perplexity, or Claude. The system summarizes who’s relevant, who’s credible, who’s worth reaching out to. That list is the new gatekeeper. And it’s built from publicly available content the AI has read, indexed, and decided is authoritative.
This cuts two ways. Good: it actually democratizes discovery for operators doing real work — credentials and budget matter less than they used to. Bad: doing real work isn’t enough on its own. The AI has to find your work, attribute it to you, and decide you’re credible on the topic. That requires deliberate scaffolding.
The sprint builds that scaffolding.
Six deliverables. Listed in the order they get built — each builds on the one before it.
The starting point. A 90-minute workshop in week one, sometimes split across two sessions, to get at what you actually do, who you actually do it for, and where the gap is between how you describe your work and how a buyer would describe their problem. Output: a positioning brief, two to three pages, in your own words, that becomes the source-of-truth for everything else in the sprint.
The profile is the easiest thing to fix and the most-skipped. Headline, About section, Experience entries, Featured items — rewritten against the positioning brief. The version most LinkedIn coaches produce reads like everyone else’s profile because they’re optimizing for engagement signals. The version this sprint produces reads like a specific operator because it’s optimizing for two things at once: human attention, and the way LLMs parse and summarize a profile when asked who’s credible on a topic.
I read three to five things you’ve already written — LinkedIn posts, emails, internal docs, transcripts of you explaining your work to someone — and I extract the patterns: how you build sentences, where you place emphasis, what you avoid, what you reach for. The result is a voice document I use for every piece of content I write for you. It’s the thing that keeps the ghostwritten posts from sounding like a ghostwriter wrote them.
Eight LinkedIn posts, written in your captured voice, on topics drawn from the positioning brief. You publish them yourself — that posture is non-negotiable — but the writing is done. The posts are paced for the first thirty days post-sprint so you walk out of the engagement already publishing, not staring at a blank page.
One page. Your domain — not a Linktree, not a Notion page, not a Substack. Hosted on Cloudflare Pages so it’s fast, owned, and cheap to maintain. Built to be readable by both humans and the AI systems that increasingly surface professional services: clean markup, real source citations, the kind of structure that gets indexed cleanly. This is where someone who finds you on LinkedIn lands next, and where AI systems route someone who asked about your domain of work.
The handoff document. Three months of what to do, paced realistically, in the order it should be done. Not aspirational (“post daily!”); operational — specifically what to publish in week 5, week 7, week 11, and why each piece is doing a specific job. The plan assumes you’re a working operator, not a full-time content marketer.
Four weeks, paced so that the heavy lifting in your court — review, voice input, decisions — clusters in the first two weeks and tapers off through weeks three and four. By the time we hit handoff, your daily involvement is back to roughly where it was before we started.
A 30-minute kickoff call to confirm scope, deliverables, and timeline. Within 48 hours, the 90-minute positioning workshop — usually one session, occasionally two. By end of week 1, I deliver the positioning brief and request the inputs I need for voice capture (your three to five samples).
I rewrite the LinkedIn profile against the positioning brief. You review, comment, request changes — usually one or two rounds. In parallel, I build the voice document from your samples and share it back so you can confirm it actually sounds like you. If it doesn’t, we calibrate before any posts get written.
The eight posts get drafted in your captured voice. Drafts arrive in batches of two or three so you’re not facing a wall of content to review at once. The landing page gets built and shared as a staging URL — copy, structure, fast and clean on Cloudflare Pages.
Posts and landing page get polished against your feedback. The 30/60/90 plan gets drafted and walked through on a final 45-minute handoff call. The page goes live on your domain. The first post goes up — published by you, your account, your hand on the button.
After that, the sprint is done. You’re publishing on your own, with everything you need already drafted, built, and ready to go.
Roughly six to seven hours of focused review and conversation across the thirty days, plus some asynchronous back-and-forth. The bulk falls in weeks one and two; weeks three and four are mostly approvals and final review. The point is that I do the heavy lifting and you stay close enough to the work that the output sounds like you, not me.
This sprint works best for solo operators — builders, advisors, niche consultants, technical specialists — who are already doing real work and already generating revenue, but whose visibility hasn’t caught up to either. You’re probably somewhere between five and twenty years into your specialty. You’ve produced things you can point to: projects shipped, clients served, ideas you’ve returned to in conversation enough times to know they hold up. What you haven’t done is build the public scaffolding around them. The work is real; the record of it is sparse.
Specifics that usually correlate:
If the description above lands, the sprint is probably the right shape for you. The next thing worth knowing: what happens when it ends.
The sprint is designed to be complete on its own. By day thirty, you have positioning, profile, voice, eight posts published or queued, a landing page live on your domain, and a quarter’s worth of plan. You can run from there without me.
That said, two kinds of follow-on work come up often enough to mention.
Eight LinkedIn posts per month — two per week, ghostwritten in your captured voice, on topics drawn from the 30/60/90 plan as it evolves. Plus a monthly 30-minute strategy call: what’s landing, what isn’t, what to write next. Six-month minimum, billed monthly. The reasoning: the LinkedIn algorithm uses a 60–90 day window to assess credibility. Three months barely completes one cycle. Six is where compounding effects start showing in the data. This makes sense for operators who understand visibility is built over quarters, not weeks.
Specific projects that come up independently of the retainer:
Each à la carte project is scoped on its own. None require the retainer; the retainer doesn’t require any of them.
The sprint is the engagement. These are options, not expectations.
Honest numbers. No “starting at,” no “contact for quote.” Currency is Canadian.
$2,995–$3,995 CAD
Where a sprint falls in the range is determined in the discovery call, based on what’s already in place (existing positioning, existing posts, existing domain) versus what gets built from scratch. Engagements with unusual scope — significantly different deliverables, multiple operators, complex integrations — are scoped separately.
$1,495–$1,795 CAD/month
Six-month minimum, billed monthly. Eight posts per month, plus the monthly strategy call. Where in the band depends on scope — same logic as the sprint.
Fixed price per project
None require the retainer or each other. Scoped per request.
Thirty minutes. The point is to find out whether the sprint is the right shape for what you’re trying to do, not to sell it to you. Most calls go one of three ways: this is clearly the right engagement and we move toward proposal, this isn’t a fit and I point you somewhere more useful, or your situation is interesting but unusual and we figure out together whether the work needs to bend to match it.
Within the same day, you’ll get an email with a transcript of the call and a short six-question brief — questions about your work, your audience, your existing positioning. The brief is the actual diagnostic; the call is just the conversation that surfaces what to ask. You return it on your own time, and we book the second call to walk through a written proposal.
No deck. No deposit to book. No follow-up sequences if you don’t reply.