Pre-vetted, compliance-grade LinkedIn content built to show up in AI search — drafted in your voice, edited by a Canadian marketer, approved by you. Eight or twelve posts a month. Yours. Not anyone else’s.
or book a call if you have questions · see how it works
The Shift
When a buyer asks ChatGPT, Perplexity, or Gemini for a mortgage broker in their province, the system answers from LinkedIn content. If you’re not publishing there, you’re not in the answer.
LinkedIn’s 360Brew algorithm and AI summarization systems both penalize generic “small business” content. Provincial specificity is the signal that gets through — to the algorithm, and to the AI that summarizes it.
FSRA, BCFSA, RECA, FCNB — these aren’t barriers to publishing. They’re the credibility filter that makes a Canadian broker’s content more citable than unregulated alternatives. The hardest content to write is the most valuable to AI.
What Your Posts Look Like
The Bank of Canada held its overnight rate today — and my inbox is already full of questions. Here's the honest answer: holding rates doesn't mean rates are stable. Fixed mortgage rates are priced off bond yields, not the policy rate. If you're renewing in the next 6–12 months in the Lower Mainland, here's what I'm watching: 5-year GOC bond yield trajectory, lender spread compression, and OSFI's stress test at current qualifying rates. The lock-in vs. variable decision isn't simple right now. Happy to walk through the math.
The OSFI stress test is not your mortgage rate. When clients hear 'qualifying rate,' they think it means their actual rate — it doesn't. You may be offered a 5-year fixed at 4.89%, but you qualify at the higher of your rate + 2%, or 5.25%. That means qualifying at 6.89% while paying 4.89%. This matters especially for Calgary buyers who locked in pre-construction 2–3 years ago when out-of-province demand was just starting to push prices. The math has changed significantly. Happy to run the numbers for your specific situation.
The Halifax investor market isn't slowing. It's restructuring. Buyers coming in from Ontario and Alberta are still chasing yield — but the financing math has changed. Lenders now want stronger debt-coverage ratios on rentals, more equity at first draw, and harder appraisals on properties pitched as 'easy upgrades.' The deals that close are better-underwritten. For mortgage professionals: your out-of-province clients eyeing Halifax need to understand the lending environment has matured, not just the listing prices.
How MCE Works
Your 6-section voice intake captures how you actually write: real samples of your work, your stylistic polarities, your forbidden words, your trademark phrases, your personal anchors, and the reference voices that resonate with you. This isn’t a tone questionnaire — it’s the foundation for everything we produce for you.
Each month, AI drafts your posts using your voice profile. Then a Canadian marketer edits every draft for fit, clarity, and provincial context. You never see generic output that “sounds like every other broker.” You see drafts that read like you wrote them on a focused morning.
Posts land in your private Google Drive folder, ready to publish. On the Pro tier, you approve in Buffer and we publish on your schedule — LinkedIn first, with Instagram, Facebook, and X available as add-on channels.
Why MCE
Templated content makes every broker sound the same. We don’t ship templates. We ship posts written for your voice using a 6-section voice profile that captures how you actually communicate. That’s the difference between content people scroll past and content that gets you remembered.
Other services spread you thin across IG, Facebook, TikTok, LinkedIn. We optimize where Canadian mortgage agents actually win deals — LinkedIn — then deliver every post as a 1×1 image so it ships clean to Instagram, Facebook, and X without rebuilding. One source. Four channels. LinkedIn priority.
Provincial context. Canadian rate environment. Canadian client mindset. Not US content with the word “mortgage” swapped in, and not generic “small business” captions adapted on the fly. Every post is written for licensed Canadian brokers in the nine provinces and territories we serve.
AI generates the first draft using your voice profile. A Canadian marketer edits every piece for fit, clarity, and regulatory awareness. You approve before anything goes live. No “100% human-written” claims that don’t hold up. Honest workflow, high-quality output.
Posts are structured the way AI systems read them — clean topical anchors, specific provincial references, dated claims, named sources where they apply. The same content that earns LinkedIn dwell-time gets cited in AI summaries. One workflow, both surfaces.
Twelve post types. The compliance floor by province. The 60–90 day algorithm window. The monthly schedule that actually works. Sixteen minutes, free, no signup.
Read the Canadian Mortgage Broker LinkedIn Playbook →Pricing
Three monthly subscriptions. Cancel anytime. 7-day free trial on Starter and Branded.
Starter
“Get into LinkedIn with your voice.”
Branded
“Voice-matched and ready to publish.”
Pro
“Voice-matched, branded, and published for you.”
Base: $199 CAD/mo with 1 channel (LinkedIn). Add Instagram, Facebook, or X for $5/mo each.
Start free trial →The New Agent LinkedIn Launchpad gets you set up for your first 90 days on LinkedIn. One-time $97 CAD. Includes:
All prices in Canadian dollars. No hidden fees. Try the free LinkedIn audit first · Read the LinkedIn Playbook if you want to see what we look at.
Serving licensed mortgage professionals in 9 provinces and territories: Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, New Brunswick, Nova Scotia, Newfoundland & Labrador, and PEI.
FAQ
When you sign up, you complete a 6-section voice intake: real samples of your writing, stylistic polarities (e.g., conversational vs. authoritative, blunt vs. diplomatic), forbidden words, trademark patterns, personal anchors (the topics you actually care about), and reference voices. We use that profile to draft posts that read like you wrote them. Most clients see their voice land by post 2 or 3 of the first month.
Every post is built with provincial regulator requirements in mind — FSRA in Ontario, BCFSA in BC, RECA in Alberta, FCNB in New Brunswick, and the equivalents across the nine provinces and territories we serve. Each monthly delivery includes a current compliance footer template tailored to your province. We’re not your compliance officer — your brokerage and your licence body are — but our content is built to live squarely inside what regulators expect to see on a licensed broker’s feed.
Both, honestly. AI generates the first draft using your voice profile. A Canadian marketer edits every draft for fit, clarity, and provincial context. You approve before anything ships. We don’t claim “100% human-written” because that’s not how the work happens. We do claim “human-edited and voice-matched,” which is.
Three things. First, we capture your actual voice — not a tone preference — and build content around it. Second, we’re LinkedIn-first because that’s where Canadian mortgage agents actually win deals. Third, we’re built specifically for Canadian licensed mortgage brokers — not US-focused content adapted with Canadian spelling.
Starter delivers 8 voice-matched posts a month with images using your logo as a placeholder — you do the final brand polish yourself. Branded delivers 12 voice-matched posts a month with images pre-branded to your logo, brand colours, and headshot. Most clients move to Branded within their first 30 days because the time savings make the extra $40/month trivial.
Pro includes Buffer scheduling for one channel — LinkedIn, included in the base $199. You can add Instagram, Facebook, or X for $5/month each (up to 3 add-ons). You approve your posts in Buffer and we publish on the schedule you set. LinkedIn is always the priority. If a post needs to wait or skip, you control it.
No. You receive 8 or 12 posts a month depending on your tier. You choose how many to publish, in what order, and on what cadence. LinkedIn’s algorithm rewards 2–3 posts per week from a single profile — having a library gives you the freedom to pick your best hooks, hold posts during quiet weeks, and A/B test what works for your audience.
Yes, anytime. No contract, no commitment. If you cancel before your 7-day trial ends, you’re not charged. After that, cancel in your Stripe customer portal in two clicks. No notice period, no retention call.
Cancel before day 8. Pay nothing.
No payment required. Access your first content brief immediately after signup.
